A Simple Site Is Hard To Find
Courtney has an aesthetic approach very similar to ours: keep it as simple as possible. Elegeance is found in such things, but only where the simplicity is derived from distilling complexities into the most palatable and digestible of forms and formats. The short version of that sentence is: If something doesn’t need to be there it shouldn’t be there, and if you need that something, does it have to be complicated?
Most of the time to answer those questions is to work in design. In the case of Courtney Summers’ websites, we wouldn’t call it work.
Unique
We’ll always advocate that there’s room in this business for guys like us who build custom websites. Courtney’s design is a perfect example of why this is: functionally it does everything she needs it to, and design-wise it’s unique and stand-out and perfectly her own. Those things are hard to get when you look at some of the cookie cutter services and products out there. Not everyone knows PHP and CSS and Photoshop, and that’s where we come in.
V2
This theme is a version two. It’s an evolution of Courtney’s previous site that we did together. There are refinements, elements were removed and elements more appropriate for what she needs added. It’s still familiar to those who visit regularly and yet different enough to perhaps excite them about the new UI and what it offers readers. Complete re-designs are for the desperate, the misguided, and those who like whims and whimsy. Evolution is for those who see the purpose, branding, and identity of a website as something that does not need to be torn apart to be improved.
We had a great time working with Courtney again and look forward to seeing her grow and develop as young author with a bright career in front of her.

