
Recently Google began the GoMo initiative, an online campaign to increase awareness of the importance of having a mobile-specific version of your website for your visitors.
WHAT IS A MOBILE SITE AND WHY DO YOU NEED ONE?
Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly. Mobile sites are designed for the small screen, with the needs of mobile users in mind. A mobile-friendly site can help your business connect with customers and drive conversions.

The GoMo website includes useful information and powerful statistics to show you why going mobile should be an important part of your online business plan & future.

It will also allow you to test your website, and will give you a ranking of 1-4 in terms of the quality of the mobile experience you’re offering visitors.

Lastly it provides a small, non-WordPress list of vendors that assist in building mobile sites. We’re not yet listed, but that will likely change, and folks like us will be included.
Adwords Quality Score Now Affected by Mobile Sites
Google also recently announced that mobile site optimization now affects your AdWords Quality Score. This means that serving ads to mobile visitors with a mobile-optimized website will earn you a higher rank.
The AdWords system will automatically visit your landing page, and evaluate your site as viewed by smartphones. However, if you already have a mobile site, we recommend confirming with your webmaster that you’ve configured your server to show the mobile-optimized site when the AdWords mobile User-Agent is detected.
So in both cases, WPtouch & WPtouch Pro powered WordPress websites score perfect and will help you both with your business presence online in an increasingly mobile ‘webscape’, while also improving your Adwords quality & revenue.