BraveNewCode launches a new look: Introducing our new logo

We’ve very pleased to debut our new logo which kicks off the first of a number of exciting new changes we have planned for the coming weeks (more on those other new developments to come, stay tuned to our blog and social media channels for updates).

Our new logo captures the spirit of BraveNewCode, symbolizing our goal of delivering excellent products that revolutionize standards for WordPress mobile development. The logo’s design includes elements that reflect our identity as a development shop and our attitude as explorers and innovators.

Ship motif
Early on in our design process it became obvious that the image of a ship would best represent our company identity. The ship reflects our brave attitude as well as our respect and appreciation of the environment we live in. It expresses our approach to searching frontiers while recognizing the need to keep the processes as down-to-earth as possible.

Other elements
Nods to technology in our logo include the code element in our company title and the round status symbol enveloping the ship. The full sail and wake thrown up at the bow of the ship represents the speed of our progress on these travels we take with you, our valued users and customers.

Our logo was designed by talented, west coast artist and designer, Cara McCarthy. We are grateful to Cara for her dedication and attention to detail in delivering our new logo to us.

In the coming weeks we’ll be living up to the ideals symbolized in our logo in ways we expect will surprise and delight. Looking forward to sharing the journey with you!