Coffee & Code
After several months, thousands of hours, hundreds of thousands of minutes, we’re close enough to WPtouch 2.0 Pro to announce pricing.
Premium Community
Truth be told it’s actually been difficult for us to make the decision to throw weight behind a premium version of WPtouch. We have always loved the spirit of the open-source community, and agree with the software freedoms associated with works attributed under a GPL license. And we’ve also been behind freely available plugins for our favourite publishing platform. Yet for those with successful and popular WordPress plugins, the support, update, maintenance and upkeep for such a plugin become hefty. Without financial support, they are impossible to sustain effectively, and enjoyably.
There’s a growing community of premium solutions available for platforms like WordPress, and with WPtouch Pro we’re throwing our hat into the ring.
Unlike many other paid plugins, WPtouch Pro is neither small or limited in its functionality, nor is it a premium plugin that’s come out of nowhere— people who purchase WPtouch 2.0 Pro know the quality, time, dedication and style of the work we do, based on the freely available WPtouch 1.x that’s been out for almost 3 years, and our other popular WordPress plugin, WordTwit.
Without Further Ado: Pricing
All figures in Canadian dollars (CAD).
- The price for a single license of WPtouch 2.0 Pro is only $49
- The price for a 5-pack of licenses is only $99
- The price for an unlimited, developer license is only $199
Licenses, among other things offer:
- Free automatic upgrades through a major version (all 2.x releases)
- Pro Support on bravenewcode.com/support
- Access to Docs, Knowledge Base articles
- Receive the new themes that ship with 2.x as a part of automatic updates
Note: Free direct support for WPtouch 1.9 is being discontinued. Free support will end 30 days after the release of 2.0. The Support forums will still include the community forums for 1.9 so users can share tips, and find existing answers to commonly asked questions.
Compare
Compare WPtouch Pro pricing with most other premium plugins and we think you’ll find it quite reasonable (it’s probably one of the cheapest premium plugins, really).
And for all of what WPtouch 2.0 Pro brings to the table we think it’s an incredible offer as far as premium plugins go.
Beta 2
We’ve been making good progress with beta 1 of WPtouch Pro, and plan on pushing out beta 2 early next week, likely Monday. For those in the beta program, expect a 1.4 update tomorrow which should shore up the existing issues in beta 1, and we’ll be working aggressively over the weekend to add a few more things for beta 2.
Beta 2 is an important milestone because it will mark the finished Skeleton template, complete with web-app mode, enabling those of you most interested in custom theming to get to work with what will essentially be the shipping version of the Skeleton.
More Info
You can get more information on WPtouch Pro, what’s included, feature set overviews and sign-up to be notified when its available by visiting bravenewcode.com/wptouch-pro.
23 Comments
Mark
http://FOD-detection.com
$30 sounds fair, I’ll be buying. Looking forward to playing with it.
earaiden
http://www.androidhackz.net
Love this plug-in, I’m definitely buying the 2.0. Great pricing by the way.
Dale Mugford
BNC Design Guru
Thanks guys!
Steve519
The price sounds very fair, I was a little worried at first when you guys first announced that it’s going to a $ supported platform but after getting the final word I’ll be more the. Happy to buy it once it is released.
Lee
http://www.crazycraven.org
You’ll be getting my money this is a very fair price for such hard work, top support and only the best in quality.
Duane Storey
BNC Development Guru
Thanks Lee, much appreciated!
Kiro
http://www.melamorsicata.it
It’s too expensive
Duane Storey
BNC Development Guru
@Kiro – We recognize that not everyone wants a premium plugin with paid support. That’s why the 1.9.x version will continue to be in the WordPress repository for people that want it. We’ve spent at least three solid months making WPtouch 2.0, and it comes with several mobile themes, documentation, pro support, and lots of other features (if you look on the pricing grid on the WPtouch Pro page, you’ll see just how many features are in it). We also spent money getting WPtouch 2.0 professionally translated into several languages, including Italian, Japanese, Spanish, French and German. We think it’s a great product and that it’s priced fairly. But for those people who don’t wish to spend the money, the 1.9.x version will continue to be available in the WordPress repository.
Kiro
http://www.melamorsicata.it
Yes I hunderstand, but your plug-in has been used thousands of times, and so. If your price is 29 $ you can sell how many license? 1.000? If your price is 4,99 $ you can sell 10.000 license.
So 29 x 1000 = 29.000
4,99 x 10.000 = 49.900
and so on.
steve
I agree with Kiro. You guys are making (and made) a great work, but 29$ is definitely too expensive. Maybe for that amount I would buy a WordPress professional theme, but I wouldn’t buy a mobile theme.
Anyway, I think Kiro is right: almost any blog uses WordPress, and iPhone is now very popular; if you make your price lower, like 5$ or even 2$, I’m sure every blogger would buy it, and you would sell many more licences.
Dale Mugford
BNC Design Guru
Well, we knew not everyone would be happy about it. That said, it’s totally misleading to assume you can just do math like “if you sell X at Y price, you’ll make Z”. Free downloads are one thing, but the minute you put a price on something people have to decide whether they feel it’s worth it, compare it with other options, etc. Determining how many people will buy it at different price points requires market study and research, and we certainly don’t have the time and money for that sort of thing.
Nor would we, even if we could— we believe the only thing that matters is that it’s great. And we’ve invested into it almost every last penny of the company’s reserve because we believe that it is.
Most premium themes cost more than $29, and so do most premium plugins. Gravity Forms is $39, yearly. Other paid mobile theme/site options all cost more, and arguably you get less. If you compare WPtouch Pro’s price out there, it’s less. In most cases, far less.
In the end people will learn about the new features in 2.0 Pro and if they decide it’s worth it, they’ll buy it. If they decide it’s not, they won’t.
We’re confident those who do pay for WPtouch Pro will feel they get more than their money’s worth.
Brian
http://www.marketingoc.com
At $29 – this quality plug is very fair – and all the other plans provide even greater value. I don’t think it is accurate to compare to the price of other plugins – how about comparing to other options in mobilizing a web site? Look at: http://www.mofuse.com/plans/ – they charge a monthly basic fee of $39. That is every month. For $29 you get a mobile site without those monthly fees. Plus, a lot of folks will be making money building mobile web sites with WPtouch – shouldn’t BNC benefit from that? I think so.
darksniper404
I’d buy it but it is hard for me to remove things like date, written by, and other thing that make it look like a blog, I like to use this plugin for sites, not blogs and the original WPtouch makes it easy to remove those things.
Dale Mugford
BNC Design Guru
It’s actually easier than ever to modify themes with 2.0. And, as paid customer, you can always make requests for options, features, etc.
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